3 Ways to Unleash the Power of Social Media for Search Rankings
Social media is a powerful medium. It can be your most positive promotional tool or can even become your worst nightmare if the wrong content finds its way up there and goes viral.
Of late, the potential power of social media for influencing search rankings is being discovered. With so much content being liked, shared, tweeted and +1d on social media sites, search engines are considering social signals as important search ranking criteria. SEO and social media are no longer two distinct areas of marketing, but have merged together.
Here are 3 Ways to Unleash the Power of Social Media for Search Rankings
1. Dominate Search Rankings
You may have observed that social media profile pages are appearing high on the search results. Use this fact to dominate the search rankings.
Optimize your social media profile page for SEO and link it to your main website. This lets search engines reconfirm that the social media profile page is indeed yours and the page has a chance at or near the top close to your main website. With your main website, followed by your Facebook profile, Twitter, profile and Google Plus profile pages all ranking at the top (hopefully) you have more or less captured page 1 of the SERP, which is great for credibility and reputation management.
2. Create Natural Back Links From Authority Websites
Matt Cutts has confirmed that links remain an important search ranking factor for Google. And as always, the authority of the link and relevance are significant as are naturally built links.
You can harness the power of social media in this area by using social networking platforms to connect with the influencers and authorities in your niche. Your relationship with them can cause these websites to naturally link back to your own, giving you a boost in your search rankings.
3. Become An Authority Yourself
With a precise social media strategy you can establish a position of authority in your niche. Writing relevant high quality content, commenting on industry happenings, responding to questions on sites like quora are some of the ways to do it. As your followers increase, you get more natural back links, search engines perceive you (your website) an authority on the subject, and your search rankings enhance.
Have you used any of these strategies? What has been your experience? Do share in the comments section.