5 Ways to Use Twitter Hashtags for Business Purposes
For those of you who have Twitter accounts, you may have used a hashtag in one way or another. You may have tweeted something like, “I can’t wait to be at the #party!” or “I love #1D!”. But really, have you ever understood the purpose of a hashtag? The truth is, you can use these hashtags to maximize your Twitter experience. This comes in handy especially for those who have online businesses and would need their Twitter accounts to help spread the word about their products and services.
For starters, a hashtag is a user-generated word that helps Twitter users to find topics related to a subject. One uses a hash ( # ) sign as a prefix followed by a word. Say, you’re looking for tweets coming from Justin Bieber’s fans, you just have to use the hashtag #belieber, and you’ll instantly see Bieber fans raving about their love for JB. Or, on a more serious note, you’re looking for tweets coming from non-profit organizations, typing #nonprofit will direct you to private organizations specializing from online marketing to fund-raisers. Whatever the purpose, hashtags definitely help in categorizing tweets and helping like-minded users to find twitter topics related to their causes and interests.
Here are five ways on how hashtags can be used better for business purposes.
1. Create a hashtag Designed for a Specific Purpose
For example, you have a coffee shop business and your establishment’s name is “Little Coffee Shop”. To make sure that you don’t get lost in all the establishments and tweets using #coffee as hashtag, it’s best to create a hashtag that is directly related to your purpose, like #LittleCoffee.
2. Use a Maximum of Two or Three hashtags per tweet. Don’t Overuse hashtags
Pairing two hashtags together is a better way rather than using a long-tailed hashtag. Using the example mentioned, #LittleCoffee and #espresso looks better than three or more hashtags lumped together in a single tweet, like, #LittleCoffeeShop, #espresso, #CoffeeShop, #coffee, and #cuppajoe.
Excessive hashtags are an eyesore and unprofessional-looking. It means that you’re desperate when it comes to tweet marketing, and you’ll lose followers easily when they’re bombarded with a handful of hashtags in every tweet.
3. Learn From other Business-Related tweets
Check out other users of related businesses to see what they’re tweeting about. This is not just about checking out the competition, but also learning from them when it comes to Twitter branding and marketing. It helps to be more specific of the hashtags to search about, like #starbucks, to see the latest about the famed coffee chain. For the Christmas season, they used the hashtag #sharejoy for their latest promos and offerings. Again, this is another example of a user-created hashtag designed for a business purpose.
Networking on Twitter is also a great way to meet like-minded people and get some advice on connecting and marketing, with the use of the #networking hashtag.
4. Choose Whom to Follow
It’s not just about having many followers or followings, but discerning them to see if they share the same business objectives as you do. Take advantage of the hashtag #FollowFriday or #FF to see if there are any similar users you can follow. Narrow down the types of users you’re looking for and add that in your tweet. For example, you can tweet, “#FF for anyone who’s a coffee aficionado!”
It’s a great way for you to put your business out there and learn from the more experienced twitter users tweeting about the same thing.
5. Keep Track of your Business-Related hashtags
Apps like TweetDeck or HootSuite can help you designate a column for a particular hashtag you’re tracking. This makes this hashtag more accessible. It can also help you monitor an assigned hashtag if you’re running a Twitter campaign about it.
A smart use of hashtags on Twitter can help you ensure business success. It’s not just about using hashtags in any way you fancy, but about having a clear objective of using Twitter to get the word out there and let your consumers see what the talk is all about. One hashtag can go a long way in helping your establishment succeed.
About the author: Tamie Thomas is a college student taking up a Rhetoric and Composition Major. She loves to write and is considered as one of the best essay writers in the Writers’ Guild in her college. In her spare time, she loves to hang around on the Internet and check out the latest news.