CPM Vs CPC – Which Advertising Model Should You Use

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Sometimes webmasters get confused with the type of advertisement they should be using on their websites or blogs and stuck with should I use CPM or CPC advertising model. If you have a blog or a website and you want to make money out of it, but not sure of what advertising model should you use then this guide is a perfect one for you to decide the model, a CPC vs CPM advertising model comparison for you. 

CPM Vs. CPC Advertising Model for Your Website

CPM is a per mile based advertising model which pays per thousand impressions. Several researches show that if you have online service website that has regular direct visitors then your website does not get much clicks on the advertisement links. So in that case you can use CPM advertising model to monetize your website. On the other hand if any website gets more traffic from search engines then the chances of clicking on the advertising links are more. So if your website gets more traffic from search engines then it is good to use CPC based advertising model.

If your website gets mixed visitors that is equally from search engines and direct visitors then you should consider using both CPM and CPC advertising model on your website.

For Blogs: It is a fact that most of the blogs get traffic from the search engines and very less number of popular blogs are there who gets direct visit. So if you are thinking to monetize your blog then consider using CPC rather than CPM based model.

Which model gets more revenue? CPC advertising model generates more revenue than the CPM for a small scale website or blog but on the other hand large scale websites or blogs can generate more from the CPM based advertising model than the CPC model. So it purely depends on the popularity of the website and some other factors like type of visitors, type of traffic, visitors region etc.

So before proceeding to select the advertising model for your blog you need to study 3 things:

  1. Study the analytics report of your website and find out the type traffic you get (search engine or direct traffic)
  2. Study your website and scale it so that you can find out is it a large scale website or a small scale website.
  3. If you are already using advertisements on your website make sure to check the click trends of your visitors.


+Ayodhyanath Guru holds a B.Tech degree in Electrical Engineering and has worked with various prestigious clients in the IT industry and presently working as a Software Engineer. He is a part time blogger and presently authors the Jafaloo.Com blog. Being a tech enthusiast Guru likes to surf the web and blogs about interesting technical topics like How-To guides, freewares, Tutorials, Software, Gadgets, web applications etc. Apart from blogging he likes coding in Java/J2EE and PHP.

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1 Response

  1. Flamingids says:

    Nice Guru. This will be very helpful for I am planning my own website. Thank you!

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