Creating Your Own Game Website
According to Entertainment Software Rating Board, close to 70 percent of all U.S. households play video games, and 35 percent of parents play both computer and video games. It used to be that you had to be a game design specialist to really capitalize on this trend but today an amateur with an entrepreneurial spirit can get in on the action and create their own site.
Research Your Options
You have quite a few options when creating and monetizing your game website. You can create a free trial website where you insert games offered by editors and for a fee, they can get access to the full game. It’s quick and requires only adding pieces of code in certain areas of your site. Another option is to offer nothing but free games and for that you have two options. You can have a Flash game block where you add the code with the .swf file and visitors will be able to play them online. The other option is you can have a game widget block where gaming sites can integrate with your site by inserting lines of HTML code. You can create custom themes like games for kids, games for girls, game for boys, or cooking games. You could check out sites like Pogo.com or Widgipedia to find games that you could use. You could make money from sponsor advertising or specially placed affiliate ads.
Find a Template
When doing a search for game website templates, you want to choose a premium template instead of using a free one. While there are a lot of quality free templates available, you will wind up having a template that many others may be using. When designing a game website the idea is to create as unique an environment as possible and taking the time to invest in more unique templates will help you to achieve that. Secondly, if you run into coding trouble you have a technical support safety net. That will come in handy when you’re trying to integrate your widgets.
While it’s easy to just download and install a template, you will need to plan for the long term by customizing your template. Your gaming site needs to operate on most computers so you will need to code it properly. That means having good knowledge of HTML, CSS, MySQL and even PHP or having the money to hire someone who does. A site that coded specifically to you will make your sit more unique and you’ll have a better chance of creating a more lucrative business from it.
Keep it Simple & Relevant
The tendency for gaming sites is to design loud and highly active sites. The case for keeping your design clean, simple and relevant can’t be overstated. You want to make sure that the design doesn’t overpower the offerings and that it’s easy to understand and navigate. You’ll also need to make sure that sites that have games for kids is designed for kids and sites with cooking games are designed with relevant content geared towards that demographic. This is a simple concept that is often overlooked and requires some research.
Making sure your site is fast loading makes a difference. Simpler designs tend to have better optimized or even fewer images which mean faster loading times and better user experience.