How to Build a Successful Website
Everybody wants success in life. When it comes to success over internet then everybody wants to be a successful website owner. Most of us think that website is a simple way of earning, I would say it true as well as false. Why because if your website gets success you earn but if it fails you don’t earn. So how do you get success in a website or how to build a successful website?
To find out the answer of the above question I did some research and found some tips which are very useful in building a successful website. Here are some of the tips I have summarized which will help you a lot in building a successful website.
1. Good Content/Useful, Informative, Free and Easily available Content
The whole point of internet is finding useful, informative and free and easy to understand information. Everything is all about information and its interpretation. So the first and most important point in building a successful website is to offer good quality content with relevant information. Your information should contain good and relevant images wherever required, images speak more than words.
You need to interpret your article properly, it should be well formatted and error free. Try to convey your message to your reader in an easy and understandable manner. If you are able to do so your article will stand out of the crowd automatically and automatically you move a step ahead.
2. Good Web Design
The first thing that attracts the visitors is the design of the website. If you have built a website with very good design and look then you reach 20% of your success milestone. Make sure that you have a proper layout, alignment, font style, font size, color and proper color contrasts on your website. Even spending some money for a good web design is also a wise idea.
3. Select a Unique Domain Name
Selection of domain name is really a tough task. You should always select unique domain with your niche keywords. But now a day almost all good and unique domains are not available. So try to get a unique domain for your website which suits niche.
4. Proper SEO
SEO (Search Engine Optimization) plays a vital role in the success of any website. If your website is having proper SEO then the chances of getting success increases. SEO is a vast field and here I mean to say apply basic SEO to your website. Just few things to remember here:
- Include meta tags
- Include proper title tags
- Proper usage of H1,H2,H3 tags
- Avoid duplicate content
- Use proper sitemap.
- Proper use of canonical tags if required
- Use robot.txt file
- Have simple navigation through out the website
People who are new to the SEO can read Google’s SEO starter Guide to understand the basic SEO. Both OnPage and OffPage SEO carry equal importance in the success of a website. You can also read about OnPage Vs OffPage SEO for more detail.
5. Loading Speed/Good Hosting
Loading time of the website impacts a lot on the success of any website. Loading speed is a major factor in SEO. If your website loads slower then your visitors will be frustrated as well as search engines like Google will penalize your website resulting in low SERP (Search Engine Result Page) rank. If you have a low SERP then it is obvious that the website will get less visitors and cause failure.
So you should always consider page loading factor. Make sure that your page loads as much as fast possible. Speed also depends on the good hosting. Make sure that you opt for a good hosting service which gives 99.99% uptime.
Depending on your requirement select your hosting type, either shared, VPS or dedicated hosting. Below are some points to be considered for page loading:
- Use Good Hosting/ Good server
- Optimize all external files like CSS, Java script and image files.
- Optimize your code.
- Avoid database calls as much as possible.
- Efficiently use cache system.
- Enable compression and minify your static contents.
- Properly use CDN
6. Keep It Consistent
If you change your menu bar, if you change your theme, style, colors or logo be sure to make the changes across your entire site. Make it consistent across the website so that it looks more professional.
7. Add a Search Feature
A search feature on a website makes a visitor happy as they can search through out your website and they will be engaged in your website. Users will be happy if the search results appear faster and accurately. For a better search feature you can use Google custom search, its faster better and easy to integrate.
8. Efficient Use of Social Media
Social media is equally responsible for the success of a website. Sometimes social media brings a lot of visitors to your website. Social media helps in viral promotion of any website. Facebook, Twitter etc helps a lot in promoting your website. So learn how to use those social Medias efficiently. At the same time you need to take care of not being exaggerate, don’t be a spammer to promote.
- Use Facebook, Twitter, Google+, or any other social platform.
- Comment on other blogs related to your niche
- Be active of different forums
- Guest posts frequently on established blogs
This will increase the exposure of your website significantly.
9. Implement Email and RSS Subscriber Functionality
RSS Subscription and Email subscriptions are probably the best option to hold your user base. So never neglect such small things which help a lot in getting huge success in website business. If you implement RSS and Email Subscription today probably at the end of 3 years you might have more than 50K subscribers.
Here comes the cream of the cake, now time to monetize your website. Monetization is plays the most important role in the success of a website. If you are able to monetize successfully then your website will continue to run. If you fail to monetize properly you will not even get the expenses to run the website and will be a huge fail.
With respect to monetization you need to do some experimentation with your website. You can try with different type of monetization techniques and see the results.
Finally I would like to say these are not the only tips that will give you success. You need to do hard work as well as you have to be dedicated and determined to get success in website business.