How to Estimate Adsense Revenue using Alexa Ranking

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Are you curious to know about the earnings of any website or blog? As putting inside some one’s pocket or bank account is very difficult how you would get to know about the revenue of a blogger or webmaster. Now a day most of the bloggers have started showing their AdSense earning or the analytics of their blog. What if there is no information about the earning on the blog. The only place where you can find the statistics of a blog is Alexa.com. Alexa only provides the world ranking of the web site including some other analytic data like page views, number of views yesterday, last 7 days etc. So let’s try to find out how we can estimate the revenue of a blog or website. This trick is just based on some assumption and there is no direct relation between Alexa ranking and Adsense revenue.

 

Things to know before we start:

Website URL: The targeted website URL.[ Here we will try to find the estimated earnings of the blog labnol.org (A very famous blog, Digital Inspiration).]

 

Assume average eCPM for websites = $2

eCPMavg=$2

 

Total Number of Internet Users All over the World (Let’s say it

TNIU): 2 Billion+ i.e. 2,095,006,005 approximately.(2011 Data)

TNIU=2,095,006,005

 

Alexa Ranking: Find the Alexa ranking of the targeted website by visiting www.alexa.com and searching for the site. Alexa ranking of labnol.org is 1434. When you are on the Alexa rank page you can see a button labeled Get Detail click on that, as shown below:

 

clip_image002

 

Get Web Site Reach (Let’s say it R): After Clicking on the button you will reach a page which looks like below: (Click on the reach tab)

 

clip_image004

 

Note down the last 1 month Reach. So for us here Reach is: 0.12340% (Reach is always is percentage. Reach is the percentage of total number of internet users all over the world visiting your site)

R=0.012340%

 

Page views/User (Let’s say it PVPU): Click on the Pageviews/user tab and get the last 1 month page views per user data. In our case it is 1.64

 

PVPU=1.64

 

clip_image006

Now let’s see what the formula is:

Estimated Earning = eCPMavg * Page Impressions

                             Page Impressions = PVPU * R/100 * TNIU

Therefore:

Estimated Earning = eCPMavg * PVPU * R/100 * TNIU/100

 

Hence in our case Estimated Earning for labnol.org is

Estimated Earning = 2 * 1.64 * 0.02134/100 * 2,095,006,005/1000

=$1 466.40 UDS per Day

 

So monthly earning of labnol.org comes to approximately $43,992 USD.

 

This is just an estimation based on some assumption. Hence the total revenue may be more or less than the estimated earnings. So if you would like to estimate the monthly adsense revenue of any website follow the above rules and find it. Good luck!!

Guru

+Ayodhyanath Guru holds a B.Tech degree in Electrical Engineering and has worked with various prestigious clients in the IT industry and presently working as a Software Engineer. He is a part time blogger and presently authors the Jafaloo.Com blog. Being a tech enthusiast Guru likes to surf the web and blogs about interesting technical topics like How-To guides, freewares, Tutorials, Software, Gadgets, web applications etc. Apart from blogging he likes coding in Java/J2EE and PHP.

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