Is Mobile Games Technology Ready for the Future?
The internet has changed our lives for ever, and no matter how much you may try, there’s no escaping the online world. From shopping to directions, playing online games to chatting on social media, it is reported that 1.2 billion people are accessing the internet on their mobile devices on a day to day basis.
Mobile devices are the major players when it comes to communication, finding information and entertainment – and when it comes to daily media consumption, mobile browsing has now overtaken television. This means that more people than ever are using their preferred IOS or android device to entertain themselves online. And the biggest form of mobile entertainment is online gaming – with casino games topping the bill.
Research company Juniper estimates that 63 million people across the globe played gambling games via their mobile in 2013, and they predict that this will rise to over 160 million by 2018. Meanwhile, eMarketer estimates that there are currently 20 million mobile gamers in the UK alone – with 51% men and 49% women playing games on their mobiles on a daily basis.
In North America, people spend an average of 107 minutes of their day playing online slots and other casino games on their mobile phone – and findings from Morgan Stanley suggest that the number of mobile device users will be larger than regular desktop users by 2020. In short, gambling games – especially those played on a mobile device – have become a part of everyday life for many people, and so the pressures on the industry to keep performing are huge.
Before the likes of iPhones and Androids existed, research into phone usage would consistently reveal that an average of just 5% of mobile phone users would purchase some sort of game to play on the move. But thanks to the powerful capabilities of smartphones and tablets, this has changed considerably. As technologies improve and the gaming market grows more competitive, mobile gaming has grown into a mainstream preoccupation.
Juniper released a report stating that mobile gambling revenues in the UK can increase by as much as 32 percent in a single year, and since 2011, the mobile market has more than doubled – providing 17.4 percent of the gambling industry’s total revenue in 2013. It also found that 29% of all the UK people who gambled online in 2013 used their smartphone or tablet to play their games.
So how does this affect mobile games technology? With the demand for mobile entertainment set to grow even further, what are online casinos doing to provide the best possible experience for their players, now and in the future?
Forward-thinking companies such as Casino.com already provide a mobile casino site for players wishing to access their favourite casino games on the move on a variety of mobile devices including android phones, iPhones and iPads. They have also created an innovative casino app that can be downloaded for quicker access and improved stability across a number of games.
Games that are available for people to play online at Casino.com mobile casino include slots, blackjack, video poker and roulette, with a number of games available to play for free using virtual chips, as well as real money games with real cash prizes. The software is fully responsive, designed to fit the screen of your mobile device perfectly, and utilizes the functionality of each device’s operating system, such as pinch to zoom and swipe shortcuts, to create an easy to learn yet fun to play game.
Despite the fact that online casinos are relatively new to the business world, they’re already making huge waves in the mobile technologies scene – and with an estimated value of $20 billion, it’s no surprise that their interest lies in technological advances. With companies such as Casino.com leading the way – with innovative products and services and an acute attention to detail – it seems like the gambling industry is one step ahead and acting as positive role models for online businesses where mobile technologies are concerned.