Register your Brand as your Top level Domain for $185,000
This is a historic historic change to Internet domain name system and it will change the view as we look domain name and brand. For instance Yahoo can register their top level domain as .yahoo. This is very expensive and all organization can not afford this. The price is very high with a purpose that only big brands can afford that and can protect their trademarks. All the details can be found here.
The process of registering brand name domain will start from Jan-2012 as said by ICANN. This is really a great historic change in internet world. I hope all the top brands will rush to register their brand to protect it.