Social Media Marketing with Facebook

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In the contemporary times, for entrepreneurs, social media marketing is on the top of the agenda. Reason? Customers do not like to be used rather to be engaged and this is where social media marketing strategy works efficiently. It is because of this reason Facebook has become one of the highly demanding tool in social media marketing besides Twitter.

Social media marketing with Facebook includes a vast of activities and exercise starting from creating a Facebook page to posting of SEO-friendly content. The impact of social media is so effective that it can dramatically maximize the flow of visitors and revenue.

social media marketing

Popularity of Facebook is immense, and according to reports till March 2012 it has 835,525,280 users. Isn’t that amazing? As millions of people are available on Facebook thus marketers see it as a whole new set of marketing tactics and consistently working to leverage the extensive popularity by building brand awareness. However, interpretations of social media marketing differ from one to another and they develop strategy based on their research.

 

Social media marketers consider two aspects that are usually considered to be traditional and inbound strategy. However, experts believe that the traditional marketing tactics are result oriented compared to the inbound tactics.

Usually, inbound marketing is all about giving importance to content and trying to engage users with it. The concept of this marketing strategy is to interact with the users making the page more interactive for them which eventually lead to a sale.

Social media marketing experts considering inbound tactics put much emphasis on ads and try to engage users with content that includes content, images, videos and other interactive applications. All these tools aim to promote the brand or services thus aiming to increase in revenue.

However, if you are considering social media marketing to promote your product or services then here are some helpful tips that you should consider:

  • Try to understanding and develop social media marketing

  • Create an attractive Facebook page

  • Post precise and catchy content to help them go viral

  • Develop interactive applications

  • Manage Facebook Timeline consistently

  • Customize Facebook page with iFrames

  • Monitor users and measure the impact of ads with the help of analytics

 

Moreover, there are certain things you should avoid if you are promoting your brand page. Here are few of them.

Never post/share insignificant information: Many make this mistake. Any post that is not related to your business or brand could create negative image among the users. So, always ensure that each post best represents the brand messaging and has a good impact on users.

Consistency: Post on your timeline by maintaining a consistency as it can increase the number of subscribers or followers. Moreover, try to respond on queries from users when you find them on your post. The consistency will reflect your commitment and professionalism.

Businesses have been highly benefitted from the use of social media marketing and so they are trying to develop more interactive and effective strategies. Social media marketing is all about socializing your business!

Author Bio: I Vinay Kumar writes about social media and playing cards games like rummy at www.adda52.com.

Guru

+Ayodhyanath Guru holds a B.Tech degree in Electrical Engineering and has worked with various prestigious clients in the IT industry and presently working as a Software Engineer. He is a part time blogger and presently authors the Jafaloo.Com blog. Being a tech enthusiast Guru likes to surf the web and blogs about interesting technical topics like How-To guides, freewares, Tutorials, Software, Gadgets, web applications etc. Apart from blogging he likes coding in Java/J2EE and PHP.

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