Tips for Adjusting to the Google Penguin and Panda Updates
In its attempt to fight low quality sites and black hat SEO tactics, Google recently introduced the Panda and Penguin algorithm updates. As a result, many sites that were once very popular experienced a drastic drop in their search engine ranking, with their traffic reducing significantly. The following are some tips which will help you adjust to these Google updates.
1. Create Quality Content
The best way of attracting traffic to your site is by publishing quality content which is of interest to your audience. When people find your content relevant and insightful, they will keep returning for more. In addition, they are likely to share links to your content with other people. Higher traffic will result in an enhanced search engine ranking for your site.
2. Use Relevant and Quality Links
One of the main changes that came about from these updates is Google’s policy on inbound links. Previously, the ranking of a page was simply determined by number of links pointing to it, regardless of the source. Therefore, all a webmaster needed to do to rank highly was to buy as many incoming links as possible. However, with the recent Google updates, incoming links are only useful for SEO if they are relevant to the subject matter. In addition, they must come from credible sites which have a good ranking. Having backlinks which are irrelevant or coming from blacklisted sources will only result in your site getting penalized.
3. Create Social Media Profiles
Social media networks such as Facebook, Google+ and Twitter can play a key role in enhancing the ranking of your site. Take time to create inspiring and insightful content which your audience will want to share with others in their networks. If your content creates a buzz, more people are likely to visit your site thus improving your ranking. To get ideas for future content, take time to monitor the discussions and comments of your followers and fans.
4. Build Links Naturally
One of the best strategies for making your links appear natural is mixing nofollow and dofollow links. Previously, most webmasters never saw any value in nofollow links. However, many are now realizing the importance of such links, especially in the wake of the recent Google updates.
Another technique for making links look natural is varying the anchor text. Using the exact same anchor text in all your links appears very unnatural to Google. For instance, if you wish to rank for the term ‘home improvement’, don’t use that specific term as the anchor text in all your links, otherwise Google will start getting suspicious. To reduce your chances of being penalized, you should also use related text such ‘home makeover’, ‘home tips’, or even non-generic text like ‘read more’ or ‘click here’. As long as your keywords appear near the link, you will still get credit for it.
With every algorithm update, Google is getting smarter at dealing with black hat SEO tactics. As a result, old tricks such as buying and stuffing links are becoming more and more ineffective. Therefore, the only way to survive the Panda and Penguin updates is to adapt simple and clean SEO techniques.