Tips To Attract Advertisers To Your Blog
Advertising is primary resource of income for many of the websites and blogs. Advertising networks like Google Adsense, Chitika, and Adbrite etc. serve context based ads which are related to your website content and your visitors get something more to read. Apart from these context based advertising networks you can also go for a direct advertising or from sites like BuySellAds dot com.
In the direct advertising medium advertisers buy an add space on your website than displaying any ads. So whenever you do not have any advertisers your add space will remain empty without any ads. So to attract advertisers to your website you need to work out some tasks on your website. Here are some tips which may help you in attracting the advertisers.
Blog Niche Plays a Big Role in Direct Advertising
Even if your blog is getting a very high traffic then also you may not attract advertisers if you do not have a niche for your blog. Direct advertisers always buy add space from those sites where their ads will fit right so that they will be benefited from it. If you have not yet found a perfect niche for your blog just find it today and work on it.
Try to Drive More Traffic to Your Blog
More the traffic more is the value of your blog. If you have a very good and useful blog but you do not get much traffic then there is no use of it. Work on driving more traffic to your blog. May be you need to post some good articles and need to work on SEO. Once you get a descent number of traffic you will be able to attract the advertisers too.
Improve your Site Ranking and Google Page Ranking
Site ranking here is the Alexa ranking of your site. Site ranking and traffic are directly related. More the site traffic better is the ranking. Google page rank is also an important thing if you are selling direct text based add spaces. So before buying any ad space on your website advertisers check for the Alexa ranking and page ranking of your website. So you need to work hard to improve the page rank and site rank of your blog. The better the site rank your blog is having the more is the chance to get advertisers.
Offer Fixed Pricing
Some times the normal eCPM based advertising model does not work well when you have a very nice and descent niche blog which has a great audience. In eCPM advertisers have to pay per every thousand impression which may not work well for the advertisers if they place add on a high traffic website and does not get a descent result. So as a fact you can offer a fixed pricing advertising model which works great for some reasons. In this model the advertisers will pay per month basis or per week basis whatever suits them or whatever you make a policy. For example you can sell a button add for a fixed price of $250 per month on the home page side bar. This will keep the advertisers happy as they will be paying a onetime charge and free from all worries and they will be happy if they are getting a fine return on that. So make sure that for direct advertising you do not go for a volume based advertising model.
Offer for Long term discounts
You need to make sure that you hold a good relationship with your sponsors and in all business fields it is an important thing that you need to keep very good relationship with your clients. So for keeping your sponsors happy give them some discounts on long term advertising. This will make them happy as well as you will get authentic sponsors.
Get Testimonials From Existing Advertisers
If you have had satisfied and happy advertisers in the past or at present then do not forget to get a testimonial from them and display it on your blog in the advertising section. At the same time ask your advertisers for the feedback (you may get both negative and positive feedback) and try to work out on the feedback.
Above are the tips which may help you in attracting more advertisers to your blog. If you have any other tips please feel free to share with us by your comments.