Top 20 Highest Paying Keywords in Online Advertising

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Have you ever wanted to know the highest paying keywords in the online advertising? That is what which bells my head some time too. You may be surprised to know that for some specific keywords the amount being paid to Google by the advertisers for a single click may be as high as $55 USD. Surprised!!!

Yes my friends WordStream an online marketing company has revealed a report of top 20 highest paying keywords inHighest Paying Keywords online advertising. Below is the list of those highest paying keywords and their CPC rates. These rankings are made based on the search volumes and CPC rates.



The Most Expensive Online Advertising Keywords


Keyword (Search Volume)

Rate Per Click (CPC)

No1: Insurance 24%


No2: Loans 12.8%


No3: Mortgage 9%


No4: Attorney 3.6%


No5: Credit 3.2%


No6: Lawyer 3%


No7: Donate 2.5%


No8: Degree 2.2%


No9: Hosting 2.2%


No10: Claim 1.4%


No11: Conference Call 0.9%


No12: Trading 0.8%


No13: Software 0.8%


No14: Recovery 0.7%


No15: Transfer 0.6%


No16: Gas/Electricity 0.6%


No17: Classes 0.5%


No18: Rehab 0.4%


No19: Treatment 0.3%


No20: Cord Blood 0.2%



From the above report it is very clear that the highest paying keywords for the tech domains are moving around Hosting (2.2%, $31.91), Conference Call (0.9%, $42.05), Software (0.8%, $35.29), Recovery (0.7%, $42.03). So these are the highest paying keywords for the tech domains. This report is really helpful in understanding how much Google is earning and from where does this money come.


+Ayodhyanath Guru holds a B.Tech degree in Electrical Engineering and has worked with various prestigious clients in the IT industry and presently working as a Software Engineer. He is a part time blogger and presently authors the Jafaloo.Com blog. Being a tech enthusiast Guru likes to surf the web and blogs about interesting technical topics like How-To guides, freewares, Tutorials, Software, Gadgets, web applications etc. Apart from blogging he likes coding in Java/J2EE and PHP.

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