Web Development – Mistakes to Avoid
Building a professional website and running it successfully is not an easy undertaking. It requires a significant amount of effort and planning. Here are some of the major mistakes you need to avoid when designing and maintaining your website.
1. Using Excessive Flash Animations
An effective website design is one that is as simple and straightforward. Avoid the temptation of adding flash animations just because they look attractive. Such features use up a lot of bandwidth and thus can make a web page load more slowly. This might end up frustrating your visitors and driving them away.
2. Excess Personalization of Homepage
Don’t make the mistake of drawing too much attention to yourself on the homepage of your site. For instance, adding your photo on this page would be very unprofessional. Your homepage needs to be focused on your customers and their needs. If you want to share any personal information, you can include it in the ‘About Us’ page.
3. Ignoring Security Matters
Developing a site without considering privacy and security matters can have an adverse effect on the reputation of your business. You need to find a reputable web hosting provider who offers security features such as power backup, data backup, as well the physical security of servers. If visitors are required to submit sensitive information such as financial details, they would want to be assured that their information will be safe. Therefore, it would be advisable to hire an expert to implement security features which would prevent hacking. Remember to always be on the lookout for any unusual activity on your site.
4. Offering Excess Options on a Page
Offering your visitors a multitude of navigation links and options on a single page will only end up confusing them. If people cannot quickly find what they are looking for on your site, they will simply leave your site and go elsewhere. Therefore, you need to design your site in a way that minimizes the options and links offered on every page.
5. Using Too Much Jargon
If customers cannot make sense of the information provided in your site, they are likely to lose interest. Therefore, unless you are targeting a specific audience in your industry, it would be advisable to minimize the use of jargon on your site. This will ensure that your visitors with little technical knowledge can understand clearly what is being offered and what they are required to do.
6. Adding obtrusive advertising
A website which is filled with pop-ups and advertisements on all its pages can be very annoying. Such adverts will only distract the attention of visitors from the important content on your site. Therefore, it would be advisable to place your ads on a specific area of your site. Make sure that all the ads that appear on your site are somehow related to your business, as well as the page content. Including questionable ads on your pages might have a negative effect on your credibility.
7. Broken Links
When it comes to web development, having broken links on your site is unacceptable. It shows lack of professionalism and ends up frustrating your visitors. It is therefore very important to check your site frequently for broken links and fixing ant problems detected promptly.
Charles Mburugu has a great passion for sharing blogging and web development tips. At the moment, he is writing for Moto CMS HTML templates.