Is Your Website Footer Working For You?
We often come across websites where the footer has been totally overlooked. It’s a common error; the header is given plenty of attention whilst the header is thrown aside. This presents an opportunity to you to start tapping into the potential of your footer by following a few simple (often DIY) changes. Your website footer should comprise of essentials (and I mean more than just your copyright notice). This information should be replicated on the footers throughout the site.
The Most Common Footer Mistakes
- Not adding your contact information
- Including your admin login link for the world to see
- Not consistently updating your footer information
- Adding a link that directs them to an email client
- Having irrelevant links and information
- Only including one or two lines of text
If you can tick off any of these areas, then you really need to refresh your website footer.
Footers are also a great opportunity to construct internal and external links, provide visitors an easy way to navigate to important information and help organize your website’s pages.
Your Website Footer Essentials
A Short Bio
If possible, give your visitors a short description about your company and have a link to “Learn more” that leads to the full about us page.
Your Latest Tweets
If you have taken advantage of the power of social media, add that power to your website. Display your recent tweets or Facebook posts and make sure you make it easy for anybody to follow or like your page from the website.
If your website has a built-in blog or online store, show your visitors the recent blog posts or top selling item of the week. This will help individuals easily find and stay up to date with the information they want.
Links to Social Media
This is very different from displaying your recent tweets and takes up less room. A short list of your most used social media profiles can be effective and raise awareness that you exist in more places than one. You can also offer a small incentive to those who decide to follow or like you.
Your logo is you and should sit in more places than one on your website. After all, it is the most important aspect of your brand and having it in your footer can make it have a lasting impact on your visitors.
That navigation link entitled “blog” just isn’t enough. You have many readers on your blog, but none of them who like sifting through posts to find the ones they want. Categorizing and placing links in your footer will make their lives easier and also increase your blog presence to everyone who visits your website.
The visitor has made it to the bottom of your homepage and now would like to visit your “about us” page to learn more. They could scroll all of the way up or you could have a convenient navigation right in your footer.
Important Informational Links
Right now, your footer is probably lacking some really important information about your brand. Start today by adding in one or two essential footer items to enable a more positive user experience.
If you require any assistance on updating your footer, the JTB Studio’s staff at http://jtbstudios.com.au would love to help.